About

A Coaching Practice Rooted in Support

At Apoyo Coaching 4 Coaches, we specialize in walking alongside people in transformational growth—and that includes coaches.

Founded by a seasoned coach, Apoyo (Spanish for support) reflects our core value: empowering others through intentional, heart-centered coaching.

Through Apoyo Coaching 4 Coaches, we offer a trusted space for coaches to grow in skill, presence, and purpose—whether you’re just starting out or decades into your journey.

Dr. Joel Pérez Bio

Dr. Joel Pérez is a highly experienced executive and leadership coach committed to helping coaches unlock their potential and elevate their practice. With a strong focus on fostering cultural humility, Joel empowers coaches to guide their clients in building inclusive, impactful environments that drive meaningful change.

As the founder of Apoyo Coaching and Consulting, LLC, and a Professional Certified Coach with the International Coaching Federation (ICF), Joel specializes in equipping coaches with the tools they need to effectively serve diverse clients. His extensive credentials—including certifications in the Intercultural Development Inventory (IDI), Gallup Strengths Coaching, and creative coaching methods—enable him to help coaches expand their expertise and make a greater impact.

With over 20 years of leadership experience in higher education, Joel has a unique understanding of the challenges and opportunities coaches encounter when working with organizations and teams. His book, Dear White Leader: How to Achieve Organizational Excellence through Cultural Humility, is a valuable resource for coaches seeking to help their clients foster personal and organizational growth rooted in empathy and inclusion. The book was recently awarded the Silver Medal for Best New Voice – Nonfiction by the Independent Book Publishers Association, a recognition that underscores its powerful message and timely relevance in today’s leadership landscape.

Joel’s academic foundation, including a doctorate in higher education administration from Claremont Graduate University, informs his practical approach to coaching. Beyond his professional life, Joel cherishes time with his wife of 28 years and their four children, cheering on the Los Angeles Dodgers, and enjoying great movies.

Helping Coaches Grow with Confidence, Clarity & Community

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